One of the biggest challenges for social media managers is coming up with fresh content on a consistent basis. The amount of time, effort, and planning required to maintain a current and relevant social account can be overwhelming. With the new social media calendar from RawShorts, you can easily come up with new content ideas and quickly make a video online to share on your social media channels.

Why a Social Media Calendar Matters

In today’s rapid-fire world of social media, content goes stale quickly. To keep your brand in front of potential customers you need to create solid, original content on a regular basis to stay relevant in the deluge of other content that’s vying for their attention. But it can be difficult to keep the creative juices flowing – especially when it takes so much time to create new content.

The new social media calendar from RawShorts helps content creators and social media managers keep tabs on trending topics and offers creative inspiration for new posts and content. It’s a one-stop reference that tracks national holidays, relevant hashtags, and other trends for each day of the year, allowing for advanced planning around these trending topics. RawShorts also includes attention-grabbing videos that are appropriate to share on specific days, which can either be used as-is or customized to tailor to your brand.

Basically, it makes planning and creating relevant content a breeze.

Examples of Social Media Calendar Content

There are so many different things to keep track of on social media. How do you know when it’s National Pizza Day? Did you know that #SundayFunday is a popular hashtag? What if you learn that today is National Bestfriend Day and you want to jump into the social media fun but first have to spend precious time to create a video online and make a fun piece of relevant content to share?

The new social media calendar from RawShorts keeps track of all of those trends in one 365-day planner and is full of suggestions for creative and relevant social posts. You no longer need to spend time racking your brain for interesting content ideas – just peruse the ideas and let the creative juices flow.

The social media calendar also has daily relevant videos for you to use and share on social at the click of a button so you can jump into the social conversation with almost no effort. For a more customized experience, you can use the same template to create a video online with your own personal touches.

How Often Should You Post on Social Media?

Now that you’ve got plenty of inspiration for content, you need to develop a social media strategy. One of the most common questions surrounding this is, “How frequently should I post?” Unfortunately, there is no clear-cut formula. Your posting frequency will depend on the size of your brand and the amount of time or staff you have dedicated to managing it. However, there are some guidelines.

  • Twitter: 10-15 posts per day
  • Instagram: 1-2 posts per day
  • Facebook 1-2 posts per day
  • LinkedIn: 1 post per business day
  • Pinterest: 10-20 posts per day

Keep in mind that these are just guidelines, and if you find it impossible to post as frequently as recommended you can scale back as needed. What’s most important is that you develop a consistent schedule and stick to it. And remember – not every post needs to be completely unique. You can always repurpose old content and share posts from related industry pages that will be of interest to your followers. When you combine these strategies with content-creating tools like RawShorts, keeping an active and engaging social media account becomes so much easier.

Make a Video Online with RawShorts

If you’re ready to take your social media influence to the next level, RawShorts is ready to help. With easy-to-use templates that allow you to create videos in minutes and a social media calendar to help you stay fresh and on trend, RawShorts has everything you need to implement a solid social strategy. Create a free account and get started today!'
Author Antonio Otalvaro

Hi! I'm Antonio and I'm here to post some really cool stuff for you. If you have any ideas or any requests you can find me Twitter: @otalvaro