We’ve compiled a list of some of the thought leaders in the digital marketing space that will help you learn more about marketing, growth, and entrepreneurship. You may want to follow their blogs and companies as well, as they get more in-depth about their findings and research.
Don’t Have Time To Read The Full Post? Here’s The List:
15 of the Best Marketers to Follow on Twitter
1) Rand Fishkin — CEO & Co-Founder of Moz. Founder of SparkToro
Rand is the founder of Moz, one of the best SEO softwares on the market. He was able to create a platform and community that helps businesses of all sizes improve their SEO efforts.
My new book: Lost and Founder https://t.co/ZIe0cLn1O5 exists to bring transparency to topics the startup world seems scared to tackle:
– Why growth hacks fall flat
– Why pivoting sucks
– Why MVPs fail
– How much $$ founders+employees actually make pic.twitter.com/6rEMPTqd90
— Rand Fishkin (@randfish) April 4, 2018
Be sure to give him a follow, and you’ll definitely learn a thing or two. If not, check out his Whiteboard Friday videos on Moz, they cover a lot of technical SEO topics and put it in layman’s terms.
2) Neil Patel — Co-Founder of CrazyEgg & Neil Patel Digital
Neil has worked with 100s of companies and has even done consulting work for the White House. He uses his twitter accounts to promote his new blogs, podcasts, and videos. If you need any advice on content marketing, he probably has a blog on it.
How Google’s New Layout Predicts the Future of SEO https://t.co/NQpQ1TYi4D
— Neil Patel (@neilpatel) May 14, 2019
Give his website a look too. He’s a reliable source that will help your site get more traffic.
3) Pam Moore — CEO of The Marketing Nutz
Pam is a complete t-shaped marketer; she provides a lot of knowledge and insights on social media for businesses, omnichannel marketing, and brand storytelling. She spends her time consulting and giving keynote speeches, so be on the lookout; she might be in your city soon.
— Pam Moore (@PamMktgNut) June 13, 2019
4) Britney Muller —Senior SEO Scientist at Moz
The future is here! Britney has hit the ground running at Moz. In just a few years, she’s become the new face of Moz, preparing and starring in Whiteboard Friday presentations and re-writing the “Beginner’s Guide to SEO” which is the go-to guide for all things SEO.
The New Beginners Guide To SEO is LIVE!!! https://t.co/Bt3p0ZuC6T
A lot of love, sweat and tears went into this & we are dedicated to continued improvements. ❤️
— Britney Muller (@BritneyMuller) April 2, 2019
She’s pretty responsive, so if you ever have a question about Search Engine Marketing, shoot her a tweet.
5) AJ Ghergich — Content Marketing Expert
AJ Shares articles, guides, and studies around content marketing. He runs his consultancy, but that doesn’t stop him from posting about all thing different content marketing tactics that marketers can use to drive new visitors.
— AJ Ghergich (@SEO) April 17, 2019
6) Larry Kim — CEO of Mobile Monkey & Founder of Wordstream
Larry is one of the most eccentric marketers out there. He posts a lot of useful content about chatbots, marketing stats, and social media marketing. His goal is to make everyone a marketing “unicorn” and help every business thrive.
📈 The most popular social media networks each year, by monthly active users.
(c) TheNextWeb pic.twitter.com/SGbKpcga3M
— Larry Kim (@larrykim) June 13, 2019
7) Seth Godin — Author, Blogger, and Marketer
Seth Godin’s blog (and books) are where a lot of CMOs go for inspiration. For years he has been teaching companies to become “Purple Cows” — long story short, he has been advising companies on how to be unique and stand out with their marketing initiatives.
Here’s a quick video about becoming your industry’s outlier:
8) Kim Garst — Online Marketing Guru
Kim provides info that helps entrepreneurs and marketers grow their businesses with social and digital media. Following her account will give you the tips needed to finally master social media and digital media ads.
Increase Twitter Traffic by 100% Using This One Simple Trick https://t.co/t6eXyBzVq2
— Kim Garst – Online Marketing Guru (@kimgarst) June 13, 2019
9) Jeff Bullas — Biggest Influencer of Chief Marketing Officers
Jeff Bullas blog is where Marketing Directors and CMOs go to learn about current marketing trends. If you’re a marketer for a b2b service that’s looking to keep up with the latest marketing, you may want to give his twitter a follow.
He just released an e-book about 101+ tactics that’ll boost web traffic. If you’re looking for some more tips here’s a recent tweet of his:
— Jeff Bullas (@jeffbullas) December 20, 2018
10) Dharmesh Shah — Founder/CTO of Hubspot
Hubspot is probably the most influential content marketing blog and marketing automation service that’s out in the market. Dharmesh & Brian Halligan were the brains behind the machine.
— Dharmesh Shah (@dharmesh) March 17, 2016
Dharmesh often posts stories around entrepreneurship and content marketing, and he is now advising startups grow via his blog, OnStartups.
11) Peter Shankman — Founder of HARO & Nasa Advisor
Peter founded HARO, where journalists go to get sources about a particular topic. His twitter announces his latest podcasts and a couple of marketing tips.
— Peter Shankman (@petershankman) November 2, 2017
12) Guy Kawasaki — Author, Marketing Specialist, Evangelist, and Keynote Speaker.
Kawasaki is best known for predicting Steve Jobs return to Apple; he’s re-emerged to become a cult-like figure for millennials. As an evangelist, author, and speaker, he provides valuable insights to help companies boost their marketing initiatives.
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." -Pericles
Find #wiseguy and read it! Get inspired!
— Guy Kawasaki (@GuyKawasaki) May 7, 2019
Right now, he is the product evangelist for Canva, the most straightforward online design tool out in the market.
13) Sarah Evans — Digital Marketing Consultant & Correspondent
Sarah is another eccentric marketer that has worked with a wide array of companies. SAP, Paypal, Cox, Adobe, and more. She has been featured on CNN and Forbes as a digital correspondent — not too shabby.
The brands who get social response right online have 4 key attributes in mind and the most important is #1:
👤 Treat people like people
💬 Acknowledge them
⭐️ Take action
👍🏼 Be real
— Sarah Evans (@prsarahevans) June 11, 2019
14) Jason Fried — Founder & CEO of Basecamp. Author.
Jason Fried is a successful startup founder that was able to grow a company by focusing on content marketing. The Basecamp Blog, Signal V. Noise is widely regarded as one of the best overall blogs on the web — with posts about design, management, and marketing.
The Economist reviews It Doesn't Have To Be Crazy At Work: "Their book is funny, well-written and iconoclastic and by far the best thing on management published this year"https://t.co/t2xJ3egBlC
— Jason Fried (@jasonfried) October 15, 2018
He’s also penned ReWork, an excellent book (with amazing graphics) that includes insights and tips to change how we work.
“Ignore this book at your own peril.”
-Seth Godin, Referencing ReWork
15) Amy Porterfield — Online Marketing Expert. Podcaster.
Amy is a prolific marketer that focuses on finding ways to monetize online marketing efforts and improving social media metrics. She is now working on her podcast, “online marketing made easy” where she’s teaching entrepreneurs everything about digital marketing.
I’m sharing 5 specific ways that you can make sure you’re clear on your it factor along with examples to get your wheels turning. Listen here: https://t.co/TNrRs5u7eX >>
— Amy Porterfield (@AmyPorterfield) June 13, 2019
15 of the Best Marketing Company Accounts to Follow on Twitter
1) Search Engine Land — Search Engine Marketing Blog
Has news on Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing. They are constantly posting new articles about the latest advancements from search engines like Google, Bing, Yahoo, and even Youtube.
Keep in mind that search engine traffic, is “free,” so you might want to learn a bit more about it to get more traffic on your website.
The science of #SEO has finally been explained! Take a look at the most recognizable learning resource for search marketing success! Download the new 2019 Periodic Table of SEO Factors from @sengineland: https://t.co/h2Wm44cV11 pic.twitter.com/AmAUp8edtx
— Search Engine Land (@sengineland) June 13, 2019
2) Hubspot — Inbound Marketing Software
Hubspot’s blog and content is focused on every component of the inbound marketing lifecycle. They cover marketing, sales, and customer success, and discuss new innovative ways to gain traffic — like video!
In 2020, the top social media platforms used by U.S. marketers are projected to be:
1. Facebook (87.1%)
2. Instagram (75.3%)
3. Twitter (66.5%)
4. YouTube (53%)
5. Pinterest (35.8%)
Which one does your business use the most?
— HubSpot (@HubSpot) June 12, 2019
It’s also worth mentioning that we have a seamless integration with Hubspot, so you can post your videos and send them out via Hubspot.
3) Content Marketing Institute— Content Marketing Blog
CMI is solely focused on content marketing. They provide online education, print, and in-person events.
If you ever find yourself asking What Is Content Marketing? You could visit their site or go through their Twitter to find all the details that you’ll need need to start getting that free traffic that comes in through content.
📸 Want more #Instagram followers? Real ones?
— Content Marketing Institute (@CMIContent) June 13, 2019
4) Unbounce — Landing Page Builder
Unbounce is a thought-leader in the Landing Page and Conversion Optimization space. If your site or ads have been struggling with low conversion rates, just follow the best practices from the Unbounce twitter account or blog.
BUT, if your ad offer doesn’t match your LP, visitors feel tricked, and they’re gonna be mad 😠
Turn that frown upside down 👉https://t.co/afT7NCk4xI
— Unbounce (@unbounce) June 13, 2019
5) SproutSocial — Social Media Management Tool
Sproutsocial has been around for nearly a decade. Their tool has allowed small businesses and enterprises to manage their social media accounts. Their twitter handle is filled up with a lot of interesting content that will help you improve your social media efforts.
— Sprout Social (@SproutSocial) May 7, 2019
6) Grammarly — Social Media Management Tool
Grammarly is an automated grammar checker that is able to help you get rid of typos and mistakes in your text. Whether it’s an e-mail, a blog, or even a social media post, running your post through Grammarly will help your writing.
Their twitter content consists of blogs about writing, management, and tips on how to write perfect blogs.
Select your writing style and we'll customize our suggestions accordingly. ✅ https://t.co/anzsUih72J
— Grammarly (@Grammarly) June 12, 2019
7) BuzzSumo — Content Analysis Tool
Buzzsumo helps users create and amplify content. They post a lot of content around marketing and content trends and provides useful information to manage your social media account, reach out to influencers, and select the right tool to succeed.
8) Think With Google — Marketing Research & Insights Blog
If you aren’t subscribed to “Think With Google” stop what you’re doing add them on Twitter, then go to their website and subscribe to their newsletter.
Google is (obviously) the most important search engine tool in the market. They do a great job of providing marketers with data, based off of their findings, that help marketers plan for the future of marketing.
— Think with Google (@ThinkwithGoogle) June 13, 2019
9) AdHawk — Digital Advertising Automation Tool
Need to know about digital advertising? Go to AdHawk’s twitter account to get valuable insights and get the most out of your PPC strategy.
On a somewhat related note: AdHawk just acquired FloorForce to bring digital automation to the flooring industry. Though some call it an unorthodox acquisition, they are proving that they have the right formula to help a company in any industry grow.
— AdHawk 📈 (@adhawk) May 30, 2019
10) SEJournal — Search Engine Marketing Blog
Like Moz and Search Engine Land, SEJournal is an SEO blog that provides the latest search news, guides, and how to’s for the SEO and marketer community.
It’s the search engine journal “for SEOs by SEOs” so once you have a good grasp on content marketing and blogging, this might be a great follow that’ll help you maximize your SEO efforts.
— SearchEngineJournal® (@sejournal) June 13, 2019
11) Digiday — Digital Media and Marketing Journal
Their Twitter bio sums it up perfectly “Authority, insight and honesty on digital media and marketing.” They have been around since 2008 and are already one of the most respected brands/journals.
Scroll through their feed to gain some inspiration to see what some of the most reputable companies are doing to promote their business.
— Digiday (@Digiday) June 13, 2019
12) SEMRush— Online Visibility Platform
SEMRush’s goal is to make you a “digital marketing rock star” and, to be honest, if you follow their advice you probably can. They provide tips on how to best market your business throughout the web.
They host a weekly chat where you can connect with marketing influencers and ask them for advice. You can join by looking up the hashtag “#SEMRushChat”
🌟Conduct preliminary #marketing research
🌟Select the best channels
🌟Track and measure success
— SEMrush (@semrush) June 13, 2019
13) Ahrefs— SEO Tools Blog
The right approach to #outreach starts with a simple question:
What’s in it for them❓
If you have a compelling reason for why the person on the other side of the screen should care about your message, your outreach ROI will go through the roof.https://t.co/pD0krgWvRc
— Ahrefs (@ahrefs) June 3, 2019
14) Buffer —Social Media Management Tool
You can use Buffer to build your audience and grow your brand on social media. Plan and schedule thumb-stopping content that drives meaningful engagement and growth for your business.
Their feed has company announcements, tips on how to boost your social media presence, and a couple of non-sequitur posts about interesting topics … like my personal favorite, the psychology of colors for marketing.
We’re rolling out a new brand identity at Buffer.
— Buffer (@buffer) June 4, 2019
15) HootSuite — Social Media Planner
Hootsuite is a brilliant social media planning tool that uses content to educate entrepreneurs on how to start their social media ads and posts.
Follow their recommendations to improve your social strategy and get the most out of your social ad spends.
By calculating the ROI of your social ads, you can create more targeted campaigns, increase revenue, and secure more budget for future projects. Download our free guide here: https://t.co/ETMvLmOEML pic.twitter.com/uFMzDvdxvg
— Hootsuite (@hootsuite) June 13, 2019
Recommend Some of Your Must Follows!
If you’d like to reach out to Raw Shorts on Twitter we are @RawShorts and feel free to contact me @JeffFermin .There are hundreds of great marketing twitter accounts. If you’d like to recommend a couple, feel free to do so in the comments below!